Case Study: Gilt Group / "Midnight in Paris"
Gilt partnered with the Woody Allen and“Midnight in Paris” to build buzz around the film before awards season and its DVD release
Gilt Home hosted an exclusive sale which gave shoppers the rare opportunity to purchase authentic props from thefilm, the collection curated by the set designers and Woody Allen.
All net proceeds went to benefit The Breast Cancer Research Foundation
40MM + Media Impressions
100K + Unique Visitors
350 + Items Waitlisted