Case Study: Gilt Group / "Midnight in Paris"

 

Overview

  • Gilt partnered with the Woody Allen and“Midnight in Paris” to build buzz around the film before awards season and its DVD release

  • Gilt Home hosted an exclusive sale which gave shoppers the rare opportunity to purchase authentic props from thefilm, the collection curated by the set designers and Woody Allen. 

  • All net proceeds went to benefit The Breast Cancer Research Foundation

 

Results

40MM + Media Impressions

100K + Unique Visitors

350 + Items Waitlisted

Press Coverage